Shaq is a brand master
All this summer, we’ve heard how Bron has ruined his brand. Experts are split on how The Decision will affect Bron financially but most are convinved he’s a bad guy right now.
Kobe has made a quality comeback after getting his Eagle on in Colorado but this post is not about players making marketing comebacks.
The one Superstar in the NBA who has maintained a quality off court product is Shaq. Now, there are those who think his recent marital issues took away from his brand but they didn’t. Shaq still has a network series (Shaq Vs.), is widely beloved fans and has expanded his fan base by going to Boston.
Something I just realized, Shaq has played in the South, Southwest, Midwest, and now the East coast. And none of Shaq’s former teams “hate” him.
